Anna Pigeon
Case study
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Project Overview
Network: USA Network
Season: One
Anna Pigeon is a USA Network crime drama following a national park ranger who investigates murders across the country’s wilderness.
For the campaign, I developed creative across Times Square digital billboards, vertical and horizontal greensheets for sports broadcasts, an animated YouTube end page, and a press trailer hype spot. Each format was designed to maintain a cohesive visual identity while adapting the same typography, tone, and sense of open space to different scales, environments, and viewing experiences.