Scare Tactics

Case study

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Project Overview

Network: USA Network

Season: One

Scare Tactics Season 1 on USA Network blends hidden-camera horror with comedy, placing unsuspecting participants in elaborate staged scenarios.

I animated the official key art for the promotional campaign, translating the established visual identity into high-impact motion for the Sunset Boulevard Videotron in Los Angeles. The animation balances the show’s humor and tension while creating a dynamic, large-scale digital experience.

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