The Hooters Murders: Deadly Shift
Case study
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Project Overview
Network: Oxygen True Crime
Season: Season 1
The Hooters Murders: Deadly Shift is a two-hour Oxygen True Crime documentary examining the murders of three Hooters Girls across three cities.
I designed the project logo to feel bold, immediate, and unsettling, using condensed typography and a rough, torn break between HOOTERS and MURDERS to suggest violence without depicting it. DEADLY SHIFT adds a contrasting serif treatment, creating a distinctive title design built to work across key art, thumbnails, and broadcast graphics. Key art by Kill 2 Birds.
